{"id":130,"date":"2026-09-07T20:03:20","date_gmt":"2026-09-07T20:03:20","guid":{"rendered":"https:\/\/donnadavila.com\/?page_id=130"},"modified":"2026-09-07T20:04:54","modified_gmt":"2026-09-07T20:04:54","slug":"resume","status":"publish","type":"page","link":"https:\/\/donnadavila.com\/resume\/","title":{"rendered":"Resume"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Donna Davila Maddox<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Filipino-American<br>\n(Born and Raised in the Philippines)<\/strong><br>\n<!--\n\n\n<div class=\"contact-info\">\n[Your Phone Number] | <a href=\"mailto:[Your Email Address]\">[Your Email Address]<\/a> | <a href=\"[Your LinkedIn URL]\">LinkedIn Profile<\/a>\n<strong>Filipino-American\n(Born and Raised in the Philippines)<\/strong><\/div>\n\n\n--><\/p>\n\n\n\n<h3 class=\"wp-block-heading tagline\">ENTERPRISE DIGITAL DELIVERY LEADER &amp; IT OPERATIONS MANAGER<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Driving Scale, Lean Agile Governance, and Cross-Functional Excellence for High-Concurrency Web Ecosystems<\/p>\n\n\n\n<blockquote class=\"wp-block-quote summary is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">High-performing <strong>Digital Delivery Leader and IT Operations Manager<\/strong> with over two decades of technical expertise, specializing in scaling multi-billion dollar, high-concurrency global web applications. Recipient of the prestigious <strong>United 100 Award<\/strong> for elite operational leadership out of tens of thousands of global employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proven track record leading a comprehensive, dual-function department balancing complex frontend engineering with operational digital publishing and CMS webpage creation. Highly skilled in the practical application of Lean Six Sigma (L6S) methodologies, transforming underperforming teams to expand capacity by 160%. Foundational steering committee member for enterprise design systems and global accessibility compliance, seamlessly leveraging native Philippine cultural fluency and U.S. corporate mastery to bridge the gap between engineering execution and commercial marketing strategy.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading section-title\">EXECUTIVE CORE COMPETENCIES<\/h2>\n\n\n\n<ul class=\"wp-block-list competencies-list\">\n<li><strong>Digital Delivery Leadership:<\/strong> End-to-end software delivery, release management, and zero-downtime operational readiness for high-stakes digital channels.<\/li>\n\n\n\n<li><strong>Dual-Function Department Governance:<\/strong> Synchronizing frontend software engineering pods with operational digital publishing and content production teams.<\/li>\n\n\n\n<li><strong>Lean Six Sigma (L6S) Operations:<\/strong> Streamlining workflows via Value-Stream Mapping and Gemba Walks to maximize bandwidth and eliminate operational friction.<\/li>\n\n\n\n<li><strong>Enterprise Architecture &amp; CMS Strategy:<\/strong> Designing robust content management blueprints and headless\/composable digital experience frameworks.<\/li>\n\n\n\n<li><strong>Global Digital Compliance &amp; Accessibility:<\/strong> Deep mastery of W3C, WAI, and WCAG 2.0 accessibility standards, driving award-winning inclusivity frameworks.<\/li>\n\n\n\n<li><strong>Design System Committee Governance:<\/strong> Unifying product owners, UX designers, and technical developers to deploy centralized enterprise design systems.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading section-title\">PROFESSIONAL EXPERIENCE<\/h2>\n\n\n\n<div class=\"company-header\"><span class=\"company-name\">UNITED AIRLINES<\/span><br>\n<span class=\"tenure\">Chicago, IL, USA | Dec 2011 \u2013 Present (15 Years)<\/span><\/div>\n\n\n\n<div class=\"role-header\"><span class=\"role-title\">IT Manager \u2013 Digital Publishing &amp; Frontend Operations<\/span><br>\n<span class=\"role-dates\">March 2022 \u2013 Present<\/span><\/div>\n\n\n\n<div class=\"role-description\">Direct end-to-end digital delivery, web operations, and content release pipelines for the frontend of United.com.<\/div>\n\n\n\n<ul class=\"wp-block-list bullet-list\">\n<li><strong>Operational Turnaround:<\/strong> Re-engineered an underperforming corporate unit by deploying Lean Six Sigma (L6S) frameworks, utilizing Value-Stream Mapping and Gemba Walks to identify process bottlenecks; expanded team operational bandwidth by <strong>160%<\/strong> while absorbing surging business demands.<\/li>\n\n\n\n<li><strong>Dual-Function Governance:<\/strong> Formed a seamless delivery pipeline by directly managing a two-pronged department, bridging technical frontend development sprints with rapid-response digital publishing and webpage creation.<\/li>\n\n\n\n<li><strong>High-Profile Delivery:<\/strong> Spearheaded the technical delivery and release orchestration for massive brand initiatives, including <em>Good Leads The Way<\/em>, <em>Chief Trash Officer<\/em>, <em>Sustainable Aviation Fuel (SAF)<\/em>, <em>Help Center<\/em>, and <em>Google Ad Manager (GAM)<\/em> integrations.<\/li>\n\n\n\n<li><strong>Ecosystem Modernization:<\/strong> Directed the massive <em>DotCom Renovation<\/em> program, leading the technical migration and architectural overhaul of legacy 2.0 digital pages into high-performance 3.0 frameworks.<\/li>\n<\/ul>\n\n\n\n<div class=\"role-header\"><span class=\"role-title\">IT Manager \u2013 Digital Frontend &amp; CMS Architecture<\/span><br>\n<span class=\"role-dates\">August 2020 \u2013 March 2022<\/span><\/div>\n\n\n\n<div class=\"role-description\">Promoted to align core software architecture, platform engineering, and rapid digital product delivery.<\/div>\n\n\n\n<ul class=\"wp-block-list bullet-list\">\n<li><strong>Pioneering Innovation:<\/strong> Led the architectural delivery of the industry\u2019s first <strong>COVID-19 Travel Restrictions Map<\/strong> in a high-pressure 2-week timeline, beating all global airline competitors to market by 6 months and generating massive international media attention.<\/li>\n\n\n\n<li><strong>Rapid Crisis Response:<\/strong> Commanded the engineering of the <em>India Repatriation Data Collection Framework<\/em>; compressed a 2-month third-party industry timeline down to 1 week, making United the first global carrier to facilitate critical repatriation data compliance.<\/li>\n\n\n\n<li><strong>Architectural Security:<\/strong> Directed the end-to-end development of the Kevel CMS layer and engineered an innovative, proprietary ad-blocker circumvention framework on United.com to protect digital revenue channels.<\/li>\n\n\n\n<li><strong>Media Automation:<\/strong> Spearheaded the development of United\u2019s automated <em>Newsroom<\/em> microsite, standardizing stakeholder communications and accelerating press release distribution pipelines.<\/li>\n<\/ul>\n\n\n\n<div class=\"role-header\"><span class=\"role-title\">Senior Analyst Developer &amp; Enterprise CMS Architect<\/span><br>\n<span class=\"role-dates\">April 2017 \u2013 August 2020<\/span><\/div>\n\n\n\n<div class=\"role-description\">Appointed to drive the core technical blueprint and accessibility frameworks for all global digital storefronts.<\/div>\n\n\n\n<ul class=\"wp-block-list bullet-list\">\n<li><strong>Elite Corporate Distinction:<\/strong> Awarded the <strong>United 100 Award (Q1 2019)<\/strong> for outstanding corporate leadership, cross-functional execution, and exceptional technical contribution to United\u2019s infrastructure.<\/li>\n\n\n\n<li><strong>Global Accessibility Benchmark:<\/strong> Engineered original web accessibility protocols that were adopted as the blueprint by competing international carriers, directly securing the ABA\u2019s <strong>Most Accessible Airline Website Award<\/strong> for United.<\/li>\n\n\n\n<li><strong>Design System Steering Committee:<\/strong> Represented frontend engineering on the foundational steering committee collaborating with <em>Big Medium<\/em> to architect and launch the <strong>Atmos Design System<\/strong>, standardizing component libraries across all United digital channels.<\/li>\n\n\n\n<li><strong>Core Architectural Blueprint:<\/strong> Designed United&#8217;s comprehensive CMS (SDL) Blueprint, built the internal Frontend Boilerplate, and singlehandedly coded an in-house CSS grid system utilized across core Single Page Applications (SPA\/React), including <em>Check-in, FLIFO, ManageRes<\/em>, and the <em>Homepage<\/em>.<\/li>\n<\/ul>\n\n\n\n<div class=\"role-header\"><span class=\"role-title\">Senior Frontend Developer<\/span><br>\n<span class=\"role-dates\">December 2011 \u2013 April 2017<\/span><\/div>\n\n\n\n<div class=\"role-description\">Recruited to develop high-performance user interfaces and scale digital operations during historic corporate integrations.<\/div>\n\n\n\n<ul class=\"wp-block-list bullet-list\">\n<li><strong>Historic Merger Execution:<\/strong> Successfully engineered and migrated core consumer-facing content pages during the historic United Airlines and Continental Airlines Passenger Service System (PSS) merger.<\/li>\n\n\n\n<li><strong>Consistently Rated Outstanding:<\/strong> Achieved the highest executive rating of &#8220;Outstanding Performance&#8221; across annual Year-End reviews consecutively from 2018 through 2023.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading section-title\">TECHNICAL MATRIX<\/h2>\n\n\n\n<ul class=\"wp-block-list technical-matrix\">\n<li><strong>Engineering &amp; Frameworks:<\/strong> React.js (8 Years), JavaScript, Python, Advanced SQL, C#, ASP.NET, HTML5, CSS3, Enterprise Design Systems.<\/li>\n\n\n\n<li><strong>Enterprise Platforms:<\/strong> SDL Tridion (Expert\/Architect), Kevel CMS, Composable Digital Experience Platforms (DXP).<\/li>\n\n\n\n<li><strong>Methodologies &amp; Tools:<\/strong> Lean Six Sigma (L6S), Agile\/Scrum, Value-Stream Mapping, Gemba Walks, Google Analytics, Google Ad Manager (GAM).<\/li>\n\n\n\n<li><strong>Compliance:<\/strong> W3C WAI Principles, WCAG 2.0 (Deep coverage across all 12 validation categories), Section 508.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading section-title\">EDUCATION &amp; PROFESSIONAL DEVELOPMENT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coursework in BS Commerce (Major in Marketing)<\/strong><br>\nAssumption College | San Lorenzo, Makati, Philippines<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Completed foundational higher education studies in macroeconomic commerce, business management, and marketing frameworks in the Philippines before transitioning into international technical leadership.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>High School Diploma<\/strong><br>\nQuezon National High School | Lucena City, Quezon, Philippines<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Professional Certifications &amp; Continuous Learning<\/strong><br>\nKaggle Data Science &amp; Machine Learning Academy<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Completed advanced practical tracks including: Python, Advanced SQL, Feature Engineering, and Intermediate Machine Learning.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donna Davila Maddox Filipino-American (Born and Raised in the Philippines) ENTERPRISE DIGITAL DELIVERY LEADER &amp; IT OPERATIONS MANAGER<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-130","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/pages\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":2,"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/pages\/130\/revisions"}],"predecessor-version":[{"id":133,"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/pages\/130\/revisions\/133"}],"wp:attachment":[{"href":"https:\/\/donnadavila.com\/wp-json\/wp\/v2\/media?parent=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}