Resume

Donna Davila Maddox

Filipino-American
(Born and Raised in the Philippines)

ENTERPRISE DIGITAL DELIVERY LEADER & IT OPERATIONS MANAGER

Driving Scale, Lean Agile Governance, and Cross-Functional Excellence for High-Concurrency Web Ecosystems

High-performing Digital Delivery Leader and IT Operations Manager with over two decades of technical expertise, specializing in scaling multi-billion dollar, high-concurrency global web applications. Recipient of the prestigious United 100 Award for elite operational leadership out of tens of thousands of global employees.

Proven track record leading a comprehensive, dual-function department balancing complex frontend engineering with operational digital publishing and CMS webpage creation. Highly skilled in the practical application of Lean Six Sigma (L6S) methodologies, transforming underperforming teams to expand capacity by 160%. Foundational steering committee member for enterprise design systems and global accessibility compliance, seamlessly leveraging native Philippine cultural fluency and U.S. corporate mastery to bridge the gap between engineering execution and commercial marketing strategy.

EXECUTIVE CORE COMPETENCIES

• Digital Delivery Leadership: End-to-end software delivery, release management, and zero-downtime operational readiness for high-stakes digital channels.
• Dual-Function Department Governance: Synchronizing frontend software engineering pods with operational digital publishing and content production teams.
• Lean Six Sigma (L6S) Operations: Streamlining workflows via Value-Stream Mapping and Gemba Walks to maximize bandwidth and eliminate operational friction.
• Enterprise Architecture & CMS Strategy: Designing robust content management blueprints and headless/composable digital experience frameworks.
• Global Digital Compliance & Accessibility: Deep mastery of W3C, WAI, and WCAG 2.0 accessibility standards, driving award-winning inclusivity frameworks.
• Design System Committee Governance: Unifying product owners, UX designers, and technical developers to deploy centralized enterprise design systems.

PROFESSIONAL EXPERIENCE

• Operational Turnaround: Re-engineered an underperforming corporate unit by deploying Lean Six Sigma (L6S) frameworks, utilizing Value-Stream Mapping and Gemba Walks to identify process bottlenecks; expanded team operational bandwidth by 160% while absorbing surging business demands.
• Dual-Function Governance: Formed a seamless delivery pipeline by directly managing a two-pronged department, bridging technical frontend development sprints with rapid-response digital publishing and webpage creation.
• High-Profile Delivery: Spearheaded the technical delivery and release orchestration for massive brand initiatives, including Good Leads The Way, Chief Trash Officer, Sustainable Aviation Fuel (SAF), Help Center, and Google Ad Manager (GAM) integrations.
• Ecosystem Modernization: Directed the massive DotCom Renovation program, leading the technical migration and architectural overhaul of legacy 2.0 digital pages into high-performance 3.0 frameworks.

• Pioneering Innovation: Led the architectural delivery of the industry’s first COVID-19 Travel Restrictions Map in a high-pressure 2-week timeline, beating all global airline competitors to market by 6 months and generating massive international media attention.
• Rapid Crisis Response: Commanded the engineering of the India Repatriation Data Collection Framework; compressed a 2-month third-party industry timeline down to 1 week, making United the first global carrier to facilitate critical repatriation data compliance.
• Architectural Security: Directed the end-to-end development of the Kevel CMS layer and engineered an innovative, proprietary ad-blocker circumvention framework on United.com to protect digital revenue channels.
• Media Automation: Spearheaded the development of United’s automated Newsroom microsite, standardizing stakeholder communications and accelerating press release distribution pipelines.

• Elite Corporate Distinction: Awarded the United 100 Award (Q1 2019) for outstanding corporate leadership, cross-functional execution, and exceptional technical contribution to United’s infrastructure.
• Global Accessibility Benchmark: Engineered original web accessibility protocols that were adopted as the blueprint by competing international carriers, directly securing the ABA’s Most Accessible Airline Website Award for United.
• Design System Steering Committee: Represented frontend engineering on the foundational steering committee collaborating with Big Medium to architect and launch the Atmos Design System, standardizing component libraries across all United digital channels.
• Core Architectural Blueprint: Designed United’s comprehensive CMS (SDL) Blueprint, built the internal Frontend Boilerplate, and singlehandedly coded an in-house CSS grid system utilized across core Single Page Applications (SPA/React), including Check-in, FLIFO, ManageRes, and the Homepage.

• Historic Merger Execution: Successfully engineered and migrated core consumer-facing content pages during the historic United Airlines and Continental Airlines Passenger Service System (PSS) merger.
• Consistently Rated Outstanding: Achieved the highest executive rating of “Outstanding Performance” across annual Year-End reviews consecutively from 2018 through 2023.

TECHNICAL MATRIX

• Engineering & Frameworks: React.js (8 Years), JavaScript, Python, Advanced SQL, C#, ASP.NET, HTML5, CSS3, Enterprise Design Systems.
• Enterprise Platforms: SDL Tridion (Expert/Architect), Kevel CMS, Composable Digital Experience Platforms (DXP).
• Methodologies & Tools: Lean Six Sigma (L6S), Agile/Scrum, Value-Stream Mapping, Gemba Walks, Google Analytics, Google Ad Manager (GAM).
• Compliance: W3C WAI Principles, WCAG 2.0 (Deep coverage across all 12 validation categories), Section 508.

EDUCATION & PROFESSIONAL DEVELOPMENT

Coursework in BS Commerce (Major in Marketing)
Assumption College | San Lorenzo, Makati, Philippines

• Completed foundational higher education studies in macroeconomic commerce, business management, and marketing frameworks in the Philippines before transitioning into international technical leadership.

High School Diploma
Quezon National High School | Lucena City, Quezon, Philippines

Professional Certifications & Continuous Learning
Kaggle Data Science & Machine Learning Academy

• Completed advanced practical tracks including: Python, Advanced SQL, Feature Engineering, and Intermediate Machine Learning.